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Dr. Jagdish Sheth
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Marketing Research
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Marketing Research

Marketing Research Publications Category

Marketing ResearchVideo

Emerging Research Opportunities in Macromarketing

Marketing ResearchVideo

Video: What Will Make You A Great Marketing Scholar

The Future History of Consumer Research: Will the Discipline Rise to the Opportunity? Future Consumer Research
Marketing Research

The Future History of Consumer Research: Will the Discipline Rise to the Opportunity?

Achieving An Effective R&D Marketing Integration in the Telecommunications Industry-Actors Perspective
Marketing Research

Achieving An Effective R&D Marketing Integration in the Telecommunications Industry-Actors Perspective

Revisiting the Seven Commandments for Users of Multivariate Methods Dr. Jagdish Sheth
Marketing Research

Revisiting the Seven Commandments for Users of Multivariate Methods

Indias’ Decade of Inclusive Destination India Decade Of Inclusive Destination
Marketing Research

Indias’ Decade of Inclusive Destination

Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices
Marketing Research

Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices

Developing a Model of Antecedents to Consumers’ Perceptions and Evaluations of Price Unfairness
Marketing Research

Developing a Model of Antecedents to Consumers’ Perceptions and Evaluations of Price Unfairness

Emerging Research Opportunities for Doctoral Students in B-to-B Marketing
Marketing Research

Emerging Research Opportunities for Doctoral Students in B-to-B Marketing

The Surpluses and Shortages in Business-to-Business Marketing Theory and Research
Marketing ResearchMarketing Theory

The Surpluses and Shortages in Business-to-Business Marketing Theory and Research

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Research Paper Categories

  • Consumer Behavior
  • Relationship Marketing
  • Marketing Strategy
  • Geopolitics & Globalization
  • Marketing Theory
  • Marketing Research
  • Information Technology

Latest News

  • ‘Deeply humbled,’ says Emory marketing luminary Jagdish Sheth as professorship is established in his honor June 12, 2025
  • Scholar, Researcher, Author, and Philanthropist: How One Goizueta Faculty Member Gives Back August 1, 2022

Popular Research Papers

  • A Model of Industrial Buyer Behavior October 1, 1973
  • Competitive Advantages through Customer Satisfaction January 1, 2001
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