Marketing Research Publications Category

Dr. Jagdish Sheth

Video: Next Frontiers: Consumer Behavior

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https://youtu.be/sFLbfgMcyHA
Dr. Jagdish Sheth

Video: Next Frontiers: Research in Marketing Strategy

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https://youtu.be/kJ7X3VpsAAA
Dr. Jagdish Sheth
Dr. Jagdish Sheth
Dr. Jagdish Sheth

Emerging Research Opportunities for Doctoral Students in B-to-B Marketing

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Introduction Marketing, like most social sciences,…
Dr. Jagdish Sheth