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Jagdish Sheth
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Marketing Research

Marketing Research Publications Category

Marketing ResearchVideo

Emerging Research Opportunities in Macromarketing

Marketing ResearchVideo

Video: What Will Make You A Great Marketing Scholar

Marketing Research

The Future History of Consumer Research: Will the Discipline Rise to the Opportunity?

Marketing Research

Achieving An Effective R&D Marketing Integration in the Telecommunications Industry-Actors Perspective

Marketing Research

Revisiting the Seven Commandments for Users of Multivariate Methods

Marketing Research

Indias’ Decade of Inclusive Destination

Marketing Research

Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices

Marketing Research

Developing a Model of Antecedents to Consumers’ Perceptions and Evaluations of Price Unfairness

Marketing Research

Emerging Research Opportunities for Doctoral Students in B-to-B Marketing

Marketing ResearchMarketing Theory

The Surpluses and Shortages in Business-to-Business Marketing Theory and Research

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Research Paper Categories

  • Consumer Behavior
  • Relationship Marketing
  • Marketing Strategy
  • Geopolitics & Globalization
  • Marketing Theory
  • Marketing Research
  • Information Technology

Latest News

  • Remembering Congressman John Lewis July 27, 2020
  • President Carter Congratulations Padma Bhushan Award February 25, 2020

Popular Research Papers

  • Competitive Advantages through Customer Satisfaction January 1, 2001
  • A Model of Industrial Buyer Behavior October 1, 1973
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