Does Relationship Marketing Matter in Online Retailing? A Meta-Analytic Approach Relationship Marketing Does Relationship Marketing Matter in Online Retailing? A Meta-Analytic Approach
The Conceptual Foundations of Relationship Marketing Review and Synthesis (Russian) Relationship Marketing The Conceptual Foundations of Relationship Marketing Review and Synthesis (Russian)
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Till death do us part…but not always: Six antecedents to a customer’s relational preference in buyer–seller exchanges Relationship Marketing Till death do us part…but not always: Six antecedents to a customer’s relational preference in buyer–seller exchanges
The Future of Relationship Marketing 2002 Relationship Marketing The Future of Relationship Marketing 2002
Competitive Advantages through Customer Satisfaction Relationship Marketing Competitive Advantages through Customer Satisfaction
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Evolving Relationship Marketing into a Discipline Relationship Marketing Evolving Relationship Marketing into a Discipline
