Relationship Marketing Publications Category

Dr. Jagdish Sheth
CRM Process Framework

Customer Relationship Management: Emerging Practice, Process, and Discipline

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Introduction Customer relationship management (CRM) has…
Dr. Jagdish Sheth
Handbook of Relationship Marketing

Competitive Advantages through Customer Satisfaction

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Introduction My own business experiences have led me to believe…
Handbook of Relationship Marketing

Conceptual Framework Of Customer Relationship Management

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Developing close, cooperative relationship with customers…

Evolving Relationship Marketing into a Discipline

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Relationship marketing, at least at the practice level, is…
Handbook of Relationship Marketing

The Domain And Conceptual Foundations Of Relationship Marketing

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In the current era of intense competition and demanding customers,…