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Jagdish Sheth
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Category

Relationship Marketing

Relationship Marketing Publications Category

Relationship Marketing

Revitalizing Relationship Marketing

Relationship Marketing

Does Relationship Marketing Matter in Online Retailing? A Meta-Analytic Approach

Relationship Marketing

The Conceptual Foundations of Relationship Marketing Review and Synthesis (Russian)

Relationship Marketing

Customer Relationship Management: Emerging Practice, Process, and Discipline

Relationship Marketing

The Reincarnation of Relationship Marketing

Relationship Marketing

Till death do us part…but not always: Six antecedents to a customer’s relational preference in buyer–seller exchanges

Relationship Marketing

The Future of Relationship Marketing 2002

Relationship Marketing

Competitive Advantages through Customer Satisfaction

Relationship Marketing

Conceptual Framework Of Customer Relationship Management

Relationship Marketing

Evolving Relationship Marketing into a Discipline

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Research Paper Categories

  • Consumer Behavior
  • Relationship Marketing
  • Marketing Strategy
  • Geopolitics & Globalization
  • Marketing Theory
  • Marketing Research
  • Information Technology

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Popular Research Papers

  • Competitive Advantages through Customer Satisfaction January 1, 2001
  • A Model of Industrial Buyer Behavior October 1, 1973
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