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Dr. Jagdish Sheth
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Consumer Behavior Publications
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Consumer Behavior

Consumer Behavior Publications Category

New Areas of Research in Marketing Strategy, Consumer Behavior, and Marketing Analytics: The Future is Bright Marketing Strategy
Consumer BehaviorMarketing Strategy

New Areas of Research in Marketing Strategy, Consumer Behavior, and Marketing Analytics: The Future is Bright

Impact of Covid-19 on Consumer Behavior: Will the Old Habits Return or Die? Impact Of Covid 19
Consumer Behavior

Impact of Covid-19 on Consumer Behavior: Will the Old Habits Return or Die?

Social Media
Consumer BehaviorVideo

Video: Next Frontiers: Consumer Behavior

Future Consumer Behavior
Consumer BehaviorVideo

Consumer Insights Video

Toward A Model Of Individual Choice Behavior
Consumer Behavior

Toward A Model Of Individual Choice Behavior

Prediction of Attitudes – A Comparative Study of the Rosenberg, Fishbein and Sheth Models
Consumer Behavior

Prediction of Attitudes – A Comparative Study of the Rosenberg, Fishbein and Sheth Models

Models of Buyer Behavior: Conceptual, Quantitative, and Empirical Models Of Buyer Behavior
Consumer Behavior

Models of Buyer Behavior: Conceptual, Quantitative, and Empirical

Mindful Consumption: A Customer-Centric Approach to Sustainability
Consumer Behavior

Mindful Consumption: A Customer-Centric Approach to Sustainability

Behavioral Approaches to Industrial Marketing: Extant and Emerging Research Industrial Marketing
Consumer Behavior

Behavioral Approaches to Industrial Marketing: Extant and Emerging Research

Beliefs, Affect, Intention and Behavior
Consumer Behavior

Beliefs, Affect, Intention and Behavior

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Research Paper Categories

  • Consumer Behavior
  • Relationship Marketing
  • Marketing Strategy
  • Geopolitics & Globalization
  • Marketing Theory
  • Marketing Research
  • Information Technology

Latest News

  • ‘Deeply humbled,’ says Emory marketing luminary Jagdish Sheth as professorship is established in his honor June 12, 2025
  • Scholar, Researcher, Author, and Philanthropist: How One Goizueta Faculty Member Gives Back August 1, 2022

Popular Research Papers

  • A Model of Industrial Buyer Behavior October 1, 1973
  • Competitive Advantages through Customer Satisfaction January 1, 2001
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