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Jagdish Sheth2015-12-03 16:33:102015-12-03 16:33:10How Social Media Will Impact Marketing Media
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Jagdish Sheth2013-12-13 02:15:432014-02-14 15:29:48The Challenges of Improving Marketing Productivity and Performance
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Jagdish Sheth2007-01-01 12:28:522014-02-14 15:29:50Implications of the Revised Definition of Marketing: From Exchange to Value Creation
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Jagdish Sheth2006-12-01 14:56:022016-01-14 15:45:53The surpluses and shortages in business-to-business marketing theory and research
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Jagdish Sheth2004-01-01 16:49:092014-02-14 15:29:52Differentiating Goods And Services Retailing Using Form And Possession Utilities
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Jagdish Sheth1999-01-20 13:04:422015-12-15 13:07:51Revisiting Marketing's Lawlike Generalizations
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Jagdish Sheth1995-11-01 10:20:352015-12-19 21:26:59Symptoms of Marketing Malaise
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Jagdish Sheth1994-01-01 01:53:112014-02-14 15:29:55An Empirical Study of the Scientific Styles of Marketing Academics
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Jagdish Sheth1987-04-20 09:22:492014-02-20 09:27:09Parallel Development of Marketing and Consumer Behavior-A historical perspective
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Jagdish Sheth1987-01-01 08:33:172014-02-14 15:29:55A Normative Theory of Marketing Practice