Unleashing the Co-Creation of Value
Marketers Are No Longer in Charge of Their Brands
Dr. Sheth was recently interviewed by Business Standard on the topic of whether or not marketers are in charge of their brands.
https://www.business-standard.com/article/management/marketers-are-no-longer-in-charge-of-their-brands-jagdish-n-sheth-114110200560_1.html
