Geopolitics & GlobalizationMarketing Theory Business Models to Serve Low-Income Consumers in Emerging Markets By Jagdish Sheth | Geopolitics & Globalization, Marketing Theory | No Comments
Marketing Theory How Social Media Will Impact Marketing Media By Jagdish Sheth | Marketing Theory | No Comments
Marketers Are No Longer in Charge of Their Brands Dr. Sheth was recently interviewed by Business Standard on the topic of whether or not marketers are in charge of their brands.
Marketing Theory The Challenges of Improving Marketing Productivity and Performance By Jagdish Sheth | Marketing Theory | No Comments
Marketing Theory Implications of the Revised Definition of Marketing: From Exchange to Value Creation By Jagdish Sheth | Marketing Theory | No Comments
Marketing ResearchMarketing Theory The Surpluses and Shortages in Business-to-Business Marketing Theory and Research By Jagdish Sheth | Marketing Research, Marketing Theory | No Comments
Marketing Theory Differentiating Goods And Services Retailing Using Form And Possession Utilities By Jagdish Sheth | Marketing Theory | No Comments
Marketing Theory The Impact of Demographic Shifts and Facilitating Technology Trends on Future Customer Behavior By Jagdish Sheth | Marketing Theory | No Comments
