Marketing Theory

Unleashing the Co-Creation of Value

Geopolitics & GlobalizationMarketing Theory

Business Models to Serve Low-Income Consumers in Emerging Markets

Marketing Theory

How Social Media Will Impact Marketing Media

Marketers Are No Longer in Charge of Their Brands

Dr. Sheth was recently interviewed by Business Standard on the topic of whether or not marketers are in charge of their brands. https://www.business-standard.com/article/management/marketers-are-no-longer-in-charge-of-their-brands-jagdish-n-sheth-114110200560_1.html

Marketing Theory

The Challenges of Improving Marketing Productivity and Performance

Marketing Theory

Implications of the Revised Definition of Marketing: From Exchange to Value Creation

Marketing ResearchMarketing Theory

The Surpluses and Shortages in Business-to-Business Marketing Theory and Research

Marketing Theory

Does Marketing Need Reform?

Marketing Theory

Differentiating Goods And Services Retailing Using Form And Possession Utilities

Marketing Theory

The Impact of Demographic Shifts and Facilitating Technology Trends on Future Customer Behavior