Buyer-Seller Interaction: A Conceptual Framework

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Introduction A review of the literature in the area of buyer-seller…

Howard’ S Contributions To Marketing: Some Thoughts

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Introduction To ask me to discuss Howard’s contributions to…

A Psychological Model of Travel Mode Selection

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Based on a typology of the user expectations about alternatives…

How to get the most out of multivariate methods

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Today multivariate methods are widely used (and often misused)…