Does Marketing Need Reform?

Tactics to Tackle the Teen Market

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In early June when fashion retailers and competitors Abercrombie & Fitch (A&F) and Gap Inc. reported May results, Gap’s sales were $1.17 billion, while A&F only posted $159 million in revenue...
Does Marketing Need Reform?

Is Katrina’s Punch a Wake-up Call?

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The aftermath of most disasters follows a fairly predictable cycle in the media: first, darker and darker estimates of the damages, then reassessments down the line in which analysts decide that the effects won’t be so dire after all...
Does Marketing Need Reform?

Morgan Stanley: After Mutiny, Redemption?

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After months of public struggle against Morgan Stanley’s most powerful investment bankers, CEO Phillip Purcell surrendered July 15 by announcing his retirement...
Does Marketing Need Reform?

Does Marketing Need Reform?

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In August 2004, a day-long symposium organized by Bentley…