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Jagdish Sheth
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July 2014

IT Firms Must Focus on their Domain Expertise

The industry expert on the changing landscape of the Indian IT industry, the challenges and opportunities that lie ahead and outsider CEOs

Research Paper Categories

  • Consumer Behavior
  • Relationship Marketing
  • Marketing Strategy
  • Geopolitics & Globalization
  • Marketing Theory
  • Marketing Research
  • Information Technology

Latest News

  • Handbook of Advances in Marketing in an Era of Disruptions January 28, 2019
  • BTVI Interview January 24, 2019

Popular Research Papers

  • A Model of Industrial Buyer Behavior October 1, 1973
  • Competitive Advantages through Customer Satisfaction January 1, 2001

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