Dr. Sheth's Writings about the Cola Wars Summarized on StrategyBusiness.com
Dr. Sheth's paper on the Cola Wars (written in conjunction with Anthony Koschmann (Emory University)) is summarized in this strategybusiness.com article.
Trump, Brexit, Nationalism and the Possible Fallout on India
Dr. Sheth recently met with close friend and sometime co-presenter Devendra Chawla and their discussion was recorded in The Economic Times. They discuss Trump, nationalism and the possible fallout on India.