Keynote Presentation at the EMCC 2018 at WITS Business School in Johannesburg South Africa on April 4-5, 2018
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About Jagdish Sheth
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Entries by Jagdish Sheth
Keynote Presentation at the 3rd International Conference on Marketing in Mumbai on April 19, 2018.
Keynote Presentation at EMCC 2018 at WITS Business School in Johannesburg on April 4, 2018
Certificate Program in Customer Centricity 100% Online using Best Practices in Gamification and Micro-Learning! The Michael J. Coles College of Business at Kennesaw State University is proud to partner with Dr. Jagdish Sheth and the Sheth Leadership Academy to offer a new online Certificate Program in Customer Centricity! This is your opportunity to develop the […]
Dr. Sheth was a speaker on Why Good companies Fail at the 31st Annual Global Development and Social Justice Workshop hosted by the Rollins School of Public Health at Emory University on March 8, 2018.
A. Introduction I am both honored and grateful to be inducted as ACR Fellow. Exactly five decades ago (1967) I published my first paper titled “A Review of Buyer Behavior” in Management Science. It was a philosophy of science perspective of the extant knowledge of buyer behavior. The paper concluded that buyer behavior as a […]