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Jagdish Sheth
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Gujarati Marketing Guru to Lecture Team Modi

Dr. Sheth was recently highlighted in the Times of India regarding his lecture to Narenda Modi. https://timesofindia.indiatimes.com/city/ahmedabad/Gujarati-marketing-guru-to-lecture-Team-Modi/articleshow/17895935.cms?referral=PM
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Firms of Endearment Best Practices Magazine Interview

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Turning Customers Into Clients for Life and Other Challenges

Marketing StrategyNews

How Advertising Works

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Individual White Collar Crimes Against the Organization

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Ridesharing to Work: A Psychosocial Analysis

Marketing StrategyNews

Foundations of Factor Analysis

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Research Paper Categories

  • Consumer Behavior
  • Relationship Marketing
  • Marketing Strategy
  • Geopolitics & Globalization
  • Marketing Theory
  • Marketing Research
  • Information Technology

Latest News

  • Remembering Congressman John Lewis July 27, 2020
  • President Carter Congratulations Padma Bhushan Award February 25, 2020

Popular Research Papers

  • Competitive Advantages through Customer Satisfaction January 1, 2001
  • A Model of Industrial Buyer Behavior October 1, 1973
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