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Dr. Jagdish Sheth
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Marketing Strategy
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Marketing Strategy

Marketing Strategy Publications Category

Design and Business: The Future of Design Thinking

Dr. Sheth was recently highlighted in a Live Mint article titled Design and business: The future of design thinking. https://www.livemint.com/Companies/oEKegZsE2ONLvUnZkn51lN/Design-and-business-The-future-of-design-thinking.html
Dr Jagdish Sheth
Marketing StrategyVideo

How to Create Value for Customers and Implement Customer Centricity Within Organizations

INDIA: Business Process Outsourcing Service offering by Indian ITEs BPO companies
Marketing Strategy

INDIA: Business Process Outsourcing

“The Business of Business is More Than Business:” Michael Hong Interviews Emory Professor Jagdish Sheth
Marketing Strategy

“The Business of Business is More Than Business:” Michael Hong Interviews Emory Professor Jagdish Sheth

India in 2025: Decade of Destiny India Boom
Marketing Strategy

India in 2025: Decade of Destiny

Marketing of Narendra Modi: Obama Style Obama Modi
Marketing StrategyOpinion

Marketing of Narendra Modi: Obama Style

Dynamic Capabilities and the Business School of the Future Dynamic Capabilities
Marketing Strategy

Dynamic Capabilities and the Business School of the Future

Royalty for Loyalty Healthcare Market
Marketing Strategy

Royalty for Loyalty

Reflections on Vargo and Lusch’s Systems Perspective
Marketing Strategy

Reflections on Vargo and Lusch’s Systems Perspective

The Branding Challenges of Asian Manufacturing Firms Manufacturing Firms
Marketing Strategy

The Branding Challenges of Asian Manufacturing Firms

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Research Paper Categories

  • Consumer Behavior
  • Relationship Marketing
  • Marketing Strategy
  • Geopolitics & Globalization
  • Marketing Theory
  • Marketing Research
  • Information Technology

Latest News

  • Goizueta Professor Jagdish Sheth to Retire After 35 Years of Service June 25, 2026
  • ‘Deeply humbled,’ says Emory marketing luminary Jagdish Sheth as professorship is established in his honor June 12, 2025

Popular Research Papers

  • A Model of Industrial Buyer Behavior October 1, 1973
  • Competitive Advantages through Customer Satisfaction January 1, 2001
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