CBSIG

Dr. Sheth Selected as a Recipient of the CBSIG Lifetime Achievement Award

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The following is a letter from the American Marketing Association’s Consumer Behavior Special Interest Group (CBSIG):


Dear Jag:

It gives me great pleasure to let you know that you have been selected by the American Marketing Association’s Consumer Behavior Special Interest Group (CBSIG) as recipient of the CBSIG Lifetime Achievement Award. This award acknowledges the accomplishments of a consumer behavior scholar who has made significant and long-standing contributions to the field of consumer research. Congratulations!

We (the leadership team of the CBSIG) are unanimous and enthusiastic in our assessment of your deservingness of this special recognition.

We would like to honor your receipt of this award at the CBSIG reception, held at the Winter AMA conference, on Saturday, February 24th from 5:00-6:00 p.m. We would be delighted if you let us know if you can attend the session.

We hope you can make it, and we look forward to publicly acknowledging your accomplishments to date and your promising future in the field of consumer research.

Best wishes,

Barbara Kahn, Chair
Debbie MacInnis, Immediate Past Chair
Wayne Hoyer, Chair Elect and Vice Chair of Planning
Rich Lutz, Vice Chair of Recognition and Awards
June Cotte, Vice Chair of Communication and Membership
Dip Biswas, Vice Chair of Conference Programming
Carlos, Torelli, Vice Chair of Finance and Development

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