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The Future of Marketing

By July 19, 2006February 15th, 2019Marketing Research
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This paper aims to examine the future of marketing as it relates to one of the four categories of generalizations identified by Sheth and Sisodia (1999) in their paper, Revisiting marketing’s lawlike generalizations.” The category to be discussed in depth will be location-centric concepts. As examples of application, case studies from a developing country, Malaysia will be featured and analysed.
The Future Of Marketing

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