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Marketers Are No Longer in Charge of Their Brands

By November 3, 2014February 15th, 2019Marketing Theory

Marketers Are No Longer in Charge of Their Brands

Dr. Sheth was recently interviewed by Business Standard on the topic of whether or not marketers are in charge of their brands. https://www.business-standard.com/article/management/marketers-are-no-longer-in-charge-of-their-brands-jagdish-n-sheth-114110200560_1.html

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