Dr. Jagdish N. Sheth
Charles H. Kellstadt Professor of Business at Emory University Goizueta Business School
Full Bio
Jagdish N. Sheth is Charles H. Kellstadt Professor of Business in the Goizueta Business School at Emory University. He is globally known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. Professor Sheth has over 50 years of combined experience in teaching and research at the University of Southern California, the University of Illinois at Urbana-Champaign, Columbia University, MIT, and Emory University.
Dr. Sheth is a recipient of the 2020 Padma Bhushan Award for literature and education, one of the highest civilian awards given by the Government of India. He is also a Fellow of the Academy of International Business (AIB); Fellow of the Association of Consumer Research (ACR); Fellow of the American Psychological Association (APA); Fellow of the American Marketing Association (AMA); Distinguished Fellow of the Academy of Marketing Science (AMS); and a Distinguished Fellow of International Engineering Consortium. Dr. Sheth is the recipient of an Honorary Doctorate in Science, awarded by the University of Illinois at Urbana-Champaign (2016), and Honorary Doctorate of Philosophy, awarded by Shiv Nadar University (2017). He is the recipient of all four top awards given by the American Marketing Association (AMA).
Dr. Sheth has been on the board of several companies including Norstan, Pacwest-Telecom, Cryocell International, Shasun Drugs and Chemicals, and WIPRO Limited. Over the 50 years, he has been advisor to numerous companies including Whirlpool, Motorola, Texas Instruments, Cox Communications, Rockwell International, AT&T, Bellsouth, WIPRO Consumer Care, Aditya Birla Group, L.M. Mittal (Avanta), E&Y, Square D, Ingram Micro, Hughes Corporation, and others. This has included mergers and acquisitions as well as strategic positioning or repositioning of the company.
His Rule of Three book has been the foundation for investment bankers and policy makers with respect to industry consolidation including horizontal mergers and acquisitions. Professor Sheth has authored or coauthored more than three hundred papers and several books including The Global Rule of Three: Competing with Conscious Strategy (2020), The Howard-Sheth Theory of Buyer Behavior (2020), Genes, Climate and Consumption Culture: Connecting the Dots (2017), Breakout Strategies for Emerging Markets (2016), The Sustainability Edge (2016), The 4 As of Marketing (2012), Chindia Rising (2011), Self-Destructive Habits of Good Companies (2007), Firms of Endearment (2007), Tectonic Shift (2006), The Rule of Three (2002), and Clients for Life (2000). His autobiography, The Accidental Scholar (2014), has inspired others in the areas of education and academic entrepreneurship.
Professor Sheth has been advisor to the Government of Singapore in repositioning the nation for the future. He has also been the policy advisor to the U.S. Government about the future of the telecommunications industry.
Dr. Sheth is the Founder of Center for Telecommunications Management (CTM) at University of Southern California (USC) which has now become an Institute. He is also Founder and Chairman of India, China, and America (ICA) Institute which analyzes the trilateral relationship and its impact on geopolitics, security, trade, and investment. He and his wife, Madhu Sheth, have established the Sheth Family Foundation to support several charities in India and in the United States. They have also established the Madhuri and Jagdish Sheth Foundation to support scholars and scholarship in the field of marketing. The Sheth Foundation supports the AMA-Sheth Foundation Doctoral Consortium, hosted annually by different universities. It also supports research in emerging fields through AMA, ACR, AMS, and AIB. Finally, Professor Sheth is the Founder and Chairman of the Academy of Indian Marketing (AIM) which supports research and scholarship among Indian scholars in marketing and management.
Academic
Education
2016
Ph.D (Honorary) | University of Illinois
1966
Ph.D. | University of Pittsburgh
1962
M.B.A. | University of Pittsburgh
1960
B. Com (Honors) | Loyola College (University of Madras)
Administrative Positions
1991-1996
Marketing Area Coordinator, Goizueta Business School, Emory University
1993-2004
Founder and Director, Center for Relationship Marketing, Emory University
1985-1990
Founder and Director, Center for Telecommunications Management, USC
1970-1972; 1978
Acting Head, Department of Business Administration, University of Illinois
Academic Positions
Emory University
1991 to Present
Charles H. Kellstadt Professor of Marketing
1993 to 2001
Founder and Director, Center for Relationship Marketing
University of Southern California
1985 to 1991
Founder and Board Member, Center for Telecommunications Management
1984 to 1991
Robert E. Brooker Professor of Marketing
University of Illinois
1979-1984
Walter H. Stellner Distinguished Professor of Marketing
1973-1979
IBE Professor of Business
1971-1973
Professor of Business and Research Professor
1969-1971
Associate Professor of Business
Columbia University
1966-1969
Assistant Professor
1963-1965
Research Associate
Massachusetts Institute of Technology
1965-1966
Assistant Professor
Visiting Positions
1976-1977
Visiting Professor, Copenhagen School of Economics and Business
1974-1975
Albert Frey Professor of Marketing, University of Pittsburgh
1968
Visiting Professor, Indian Institute of Management, Calcutta
Courses Taught
- Marketing Seminar (Global) (Executive MBA and MBA)
- Multivariate Methods (Ph.D.)
- Consumer Behavior Theory (Ph.D.)
- Marketing Theory (Ph.D.)
- Marketing Management (Executive MBA and MBA)
- Market Research (MBA)
- Consumer Behavior (MBA, Undergraduate)
- International Marketing (MBA, Undergraduate)
- Marketing Seminar (MBA)
- Foundations of Marketing (Ph.D.)
Doctoral Dissertation Committees (Member)
Doctoral Dissertation Committees (Chair)
Honors
Academic & Professional
Academy of Marketing Science
1995
Distinguished Fellow
1989
Outstanding Marketing Educator
1985-2012
Board of Governors
American Marketing Association
2015
Fellow, American Marketing Association (AMA)
2014
William L. Wilkie “Marketing for a Better World” Award
1971
AMA-Sheth Foundation Doctoral Consortium presenter for over 30 years since
2004
Irwin/McGraw Hill Distinguished Marketing Educator
2004
Charles Coolidge Parlin Award
1992
P. D. Converse Award
2002
Outstanding Leadership Award, AMA Foundation
1978
Co-author of Most Often Cited Book and Research Paper in Marketing, (study reported in AMA Marketing News)
1975
Ranked among Top Seven Professors of Marketing, (study published in
AMA Marketing News)
American Psychological Association
1979
President, Division 23 (Consumer Psychology)
1975
Fellow
Emory University
2012
Marion V. Creekmore Award for Internationalization
2008
Global Innovation Award, Goizueta Business School
2007
Distinguished Faculty Lecture
Sales and Marketing Executives International
1999
Outstanding Educator
1991
Outstanding Educator
Other Organizations
2011
Global Management Guru Award, BIMTECH, India
2011
Father of the Year, American Diabetes Association
2008 to 2011
Honorary President, Global Marketing Network, United Kingdom
2008 to present
Distinguished Research Scholar, Singapore Management University
2008 to 2011
Distinguished Visiting Professor, Cranfield University
2008
Governor’s International Award for Individual Contribution to State of Georgia
2007
Honorary Doctorate of Letters, Thiel College
2002
Distinguished Scholar Award, Marketing Management Association
2002
Distinguished Alumni Service Award, University of Pittsburgh
2001-2003
Welling Professor, George Washington University
1997
Distinguished Fellow, International Engineering Consortium
1986
Most Outstanding Contribution to Marketing Excellence, Southern California
American Marketing Association
1984
President, Association for Consumer Research (ACR)
1981-1985
External Examiner, National University of Singapore
1985 to present
Who’s Who in America
1979
Recipient of Viktor Mataja Medal, Austrian Research Society (Vienna)
1975 to present
Kentucky Colonel
since 1974
Distinguished Lecture Faculty at numerous Universities in U.S. and Abroad
Professional Associations
1964 – present
American Marketing Association
1967 – 1995
American Psychological Association
1969 – present
Association for Consumer Research
1976 – present
Academy of International Business
1977 – present
Academy of Marketing Science
1965 – 1982
American Statistical Association
2000 – present
The Indus Entrepreneurs (TiE) – Charter Member, Atlanta
2000 – present
Georgia Indo-American Chamber of Commerce (GIACC)
1973 – 1981
American Institute for Decision Sciences
Publications
Books
1977
Consumer and Industrial Buying Behavior
More Books
Consumer Behavior in Digital World
Sheth, J.& Jain, V. (Forthcoming). Consumer Behavior in the Digital Context (Global Edition) (Textbook)
Customer Relationship Management in Digital Age (CRM)
Shainesh, G., Sheth, J. & Jain, V. (Forthcoming). Customer Relationship Management in the Digital Age. India: Laxmi (Textbook).
Customer Services in the Digital World
Sheth, J., V., Jain, V. Mogaji, E. & Ambika, A. (Forthcoming). Customer Services in the Digital Context. UK: McMillan (Edited Book)
Sheth, J., V., Jain, V. Mogaji, E. & Ambika, A. (Forthcoming). Artificial Intelligence and Customer Services. UK: McMillan (Edited Book)
Consumption Values and Market Choices: Theory and Applications
Southwestern Publishing Co., 1991, pp. 218 (with Bruce Newman and Barbara Gross).
Global Macroeconomic Perspectives
(with Abdolreza Eshghi), Southwestern Publishing Co., 1990.
Global Microeconomic Perspectives
(with Abdolreza Eshghi), Southwestern Publishing Co., 1990.
Global Organizational Theory Perspectives
(with Golpira Eshghi), Southwestern Publishing Co., 1990.
Global Marketing Perspectives
(with Abdolreza Eshghi), Southwestern Publishing Co., 1988.
Global Strategic Management Perspectives
(with Golpira Eshghi), Southwestern Publishing Co., 1988.
Global Financial Perspectives
(with Abdolreza Eshghi), Southwestern Publishing Co., 1988.
Global Human Resource Perspectives
(with Golpira Eshghi), Southwestern Publishing Co., 1988.
Global Operations Perspectives
Southwestern Publishing Co., 1988, pp. 147 (with Golpira Eshghi).
Bringing Innovation to Market: How to Break Corporate and Customer Barriers
(with S. Ram), John Wiley and Sons, November 1987.
Contemporary Views on Marketing Practice
(with Gary Frazier), Lexington Books, 1987.
Marketing Management: A Comprehensive Reader
(with Dennis Garrett), Southwestern Publishing Company, 1986.
Marketing Theory: Classic and Contemporary Readings
(with Dennis Garrett), Southwestern Publishing Company, 1986.
Political Marketing: Readings and Annotated Bibliography
(with Bruce Newman), American Marketing Association, 1986.
Historical Perspective in Consumer Research: ACR Proceedings
National University of Singapore, July 1985 (with Chin Tiong Tan).
Research in Consumer Behavior
Vol. 1, JAI Press, 1985.
Winning Back Your Market: The Inside Stories of Companies That Did It
John Wiley and Sons, 1984).
Export Marketing: Lessons from Europe
(with H. M. Schoenfeld), BEBR, University of Illinois, 1981.
Research in Marketing, Vol. 2
JAI Press, 1979.
Models of Buyer Behavior: Conceptual, Quantitative and Empirical
Harper and Row, 1974.
Deregulation and Competition: Lessons from the Airline Industry(with Fred C. Allvine, Can Uslay and Ashutosh Dixit), Sage Publications, 2007.
Does Marketing Need Reform?(with Rajendra Sisodia) (editors), M.E. Sharpe, 2006 pp. 352.
Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets(with Rajendra Sisodia), Sage India, 2006, pp. 350.
Customer Relationship Management: A Strategic Perspective(with G. Shainesh), McMillian India Ltd. 2006, pp. 198.
Customer Behavior: Consumer Behavior and Beyond(with Robert Widing and others) Thomson, (Pacific Rim Edition), 2003, pp. 560.
(with G. Shainesh), McMillian India Ltd. 2006, pp. 198.
(with Anil Menon), 1998 Research Conference Proceedings, Center for Relationship Marketing, Emory Univeristy, 1998.
Contemporary Knowledge of Relationship Marketing
(with Anil Menon), 1998
Research Conference Proceedings, Center for Relationship Marketing, Emory Univeristy, 1998.
Research in Marketing
(with Atul Parvatiyar), Vol. 14, JAI Press, 1998.
Research in Marketing,
(Series Editor with Atul Parvatiyar), Vol. 13, JAI Press, 1997.
Contemporary Knowledge of Relationship Marketing
(with Atul Parvatiyar), Third Research Conference, Center for Relationship Marketing, Emory University, 1996.
Research in Marketing
(Series Editor with Atul Parvatiyar), Vol. 12, JAI Press, 1995.
Research in Marketing (Supplemental 6). Explanations in the History of Marketing
(Series Editor), JAI Press, 1994.
Advances in Telecommunications Management
(Vol. 4). Strategic Perspective on the Marketing of Information Technologies (Series Editor), JAI Press, 1994.
Relationship Marketing: Theory Methods and Applications, Second Research Conference Proceedings
(with Atul Parvatiyar), Center for Relationship Marketing, Emory University, 1994.
Advances in Telecommunications Management
Vol. 4, (with Gary Frazier), JAI Press, 1994.
Research in Marketing
(editor), Vol. 11, JAI Press, 1992.
Advances in Telecommunications Management
Vol. 1, (with Gary Frazier), JAI Press, 1990.
Advances in Telecommunications Management
Vol. 2, (with Gary Frazier), JAI Press, 1990.
Advances in Telecommunications Management
Vol. 3, (with Gary Frazier), JAI Press, 1990.
Research in Marketing
Vol. 10, JAI Press, 1990.
The Customer is Key: Gaining an Unbeatable Advantage Through Customer Satisfaction
(with Milind Lele), John Wiley and Sons, 1987.
Research in Consumer Behavior, Vol. 2
(with Elizabeth Hirschmann), JAI Press, 1987.
Research in Marketing
Vol. 9, JAI Press, 1987.
Research in Marketing, Vol. 8
JAI Press, 1986.
Research in Marketing, Vol. 7
(with Elizabeth Hirschmann), JAI Press, 1985.
Research in Marketing, Vol. 6
JAI Press, 1983.
Research in Marketing, Vol. 5
JAI Press, 1982.
Research in Marketing, Vol. 4
JAI Press, 1981.
Research in Marketing, Vol. 3
JAI Press, 1980.
Research in Marketing, Vol. 1
JAI Press, 1978.
Multivariate Methods for Market and Survey Research
American Marketing Association, 1977, 388 pages.
Multinational Business Operations: Advanced Readings, Goodyear Publishing Company
1973 (with S. P. Sethi).
Volume 1: Environmental Aspects of Operating Abroad
Volume 2: Long Range Planning, Organization and Management
Volume 3: Marketing Management
Volume 4: Financial Management
Marketing Analysis for Societal Problems
(with Peter Wright), BEBR, University of Illinois, 1972.
The Theory of Buyer Behavior
(with J. A. Howard), John Wiley and Sons, 1969.
Research Papers / Parts of Books (Chapters)
Consumer Behavior
Relationship Marketing
Marketing Strategy
Sheth, J., Jain, V., & Ambika, A. (2020). Repositioning the customer support services: The next frontier of competitive advantage. European Journal of Marketing, 54(7), 1787–1804. 10.1108/EJM-02-2020-0086.
New Areas of Research in Marketing Strategy, Consumer Behavior, and Marketing Analytics: The Future is Bright
“The Business of Business is More Than Business:” Michael Hong Interviews Emory Professor Jagdish Sheth
Does Relationship Marketing Pay? An Empirical Investigation of Relationship Marketing Practices in Hospitals
The Effects of Multicollinearity on Accuracy of Prediction in LS Unit Weight and Absolute Value and Prediction Systems
Geopolitics & Globalization
Marketing Theory
Jain, V., Ambika, A., & Sheth, J.N. (2022). Customer-Centric service ecosystem for emerging markets. In B. Edvardsson & B. Tronvoll (Eds.), The Palgrave Handbook of Service Management (pp. 393-410). Switzerland: Palgrave Macmillan. https://doi.org/10.1007/978-3-030-91828-6_21
Information Technology
Sheth, J.N., Jain, V., Roy, G., & Chakraborty, A. (2022). AI-driven banking services: The next frontier for a personalised experience in the emerging market, International Journal of Bank Marketing, https://doi.org/10.1108/IJBM-09-2021-0449
Service
Academic Service
Public Service
Editorial Board Member
1970-2000
Journal of Marketing
1980-2000
Journal of the Academy of Marketing Science
1998 to present
Journal of Strategic Marketing
1998 to present
Journal of Service Research
1998 to present
Customer Relationship Management Journal
1999 to present
Journal of Relationship Marketing
2000 to present
Journal of Marketing Theory
1998 to present
Journal of International Marketing
2002 to present
Journal of Customer Behavior
Ad hoc Reviewer
Decision Sciences
Journal of Applied Psychology
National Science Foundation
Reviewer of Conference Papers for:
- Academy of Marketing Science
- American Marketing Association
- Academy of International Business
- Association for Consumer Research
Reviewer of Doctoral Dissertation Competition for:
- American Marketing Association
- Academy of Marketing Science
Series Editor
2011-Present
Legends in Marketing (Sage)
2013-Present
Legends in Consumer Behavior (Sage)
1976-2000
Research in Marketing (JAI Press)
1983-1985
Research in Consumer Behavior (JAI Press)
1988-1991
Advances in Telecommunications Management (JAI Press)
Other Public Services - Conference Co-chair
2014
Conference Patron, Social Media Marketing, WE School & AIM
2014
Conference Co-chair, Tapping into the Potential of Emerging Markets, MRSI and AIM
2012 and 2014
Conference Co-chair, AIM-AMA Sheth Foundation Doctoral Consortium
2010-2014
Conference Co-chair, Marketing for Emerging Markets, Academy of Indian Mktg.
2000
Conference Co-chair, 1st International Conference on CRM, NDI, Delhi, India
2000
Conference Co-chair, Fifth Research Conference on Relationship Marketing
2000 – present
The Indus Entrepreneurs (TiE) – Atlanta Chapter, 1999 – present TiE Mentor
1998
Conference Co-chair, Fourth Research Conference on Relationship Marketing
1997
Conference Co-chair (with Albrecht Schollner), Emory-Berlin University Conference on Relationship Marketing
1997
Track Co-chair, First International Conference of AMA, Dublin
1996
Conference Co-chair, Third Research Conference on Relationship Marketing
Summer 1996
Track Co-chair, American Marketing Association Educators’ Conference
Spring 1996
Co-editor, Special Issue, International Business Review
1994
Co-chair, AMA Faculty Consortium or Relationship Marketing
1994
Conference Co-chair, Second Research Conference on Relationship Marketing
1993 to Present
Chair, Special Interest Group on Relationship Marketing, AMA
1993 to Present
Trustee, American Marketing Association Foundation
1993
Track Chair, American Marketing Association Summer Educators’ Conference
1992
Founder, Madhuri & Jagdish N. Sheth Foundation
April 1992
Conference Co-Chair, Relationship Marketing Conference, Emory University
1991
Program Chair, Academy of Marketing Science
1989
Advisor, NTIA on Telecom 2000 Report
1986-1987
Conference Co-chair (with Robert Pitts), AMA/De Paul University Workshop on Crosscultural Marketing
1985
Program Co-chair (with Chin Tiong Tan), First International Conference, Association for Consumer Research, Singapore
1985
Program Co-chair (with Gary Frazier), Walter H. Stellner Symposium on Marketing, University of Illinois
1978
Program Chair, Conference on Export Promotion, University of Illinois
1977
Program Chair, Fourth International Seminar in Marketing, Aix-en- Provence, France
1976
Marketing Track Chair, American Institute and Decision Sciences, National Conference
1975
Program Chair, American Psychological Association (Division 23)
Since 1975
AMA Faculty Consortium presenter for several years
1973
Program Co-chair (with Peter Wright), National Conference on Social Marketing, University of Illinois
1971
Program Chair, AMA Doctoral Consortium
1970
Program Committee, AMA Educators Conference
1970
Program Co-chair (with William D. Wells), AMA Workshop on Multivariate Methods, University of Chicago
1969
Program Chair, Conference on Buyer Behavior, Columbia University
Additional Service
Executive Education
Hundreds of presentations in at least 20 countries on different topics in marketing, leadership, competitive strategy, global competition, changing demographics, futures research, geopolitical realignment of nations, customer satisfaction, relationship marketing, innovation, and multivariate statistics.
Have custom designed seminars and curricula for numerous industries, including telecommunications, in the areas of competitive strategy and positioning for the future.
Participated in executive education programs at Harvard, MIT, Columbia, Illinois, USC, Wharton School and Emory University.
Agriculture
- Monsanto
Automotive
- Aeroquip
- Ford
- General Motors
CPG
- 3M
- General Foods
- General Mills
- Johnson Wax
- Johnson Worldwide Associates
- Pillsbury
- United Breweries (Tuborg/Carlsberg Beer)
- Lego
Defense
- BAE Systems
- General Dynamics
- Rockwell International
Energy
- AMOCO
- American Petroleum Institute
- Con Edison of New York
- Exxon Mobile
- Gas Authority of India (GAIL)
- New York State Electric and Gas Corporation (NYSEG)
- Oklahoma Gas & Electric
- Petrolite
- Southern Company
Financial Services / Insurance
- Allstate Insurance
- American Express
- Blue Cross / Blue Shield
- Citicorp
- Connecticut Mutual
- Country Companies
- John Hancock
- State Farm
Health Care / Pharmaceuticals
- Eli Lilly & Co.
- Mallinckrodt
- Merck
- Pfizer
- Piramal Industries
- Johnson & Johnson
- Shasun Chemical & Drugs
Manufacturing
- Alcoa
- RPG Industries
- Rock Tenn
- Senco
- Square D (Schneider Electric)
- Whirlpool
Professional Services / Marketing-Management Consulting
- Bechtel
- Ernst & Young
- Gemini Consulting
- J. Walter Thompson
- Kurt Salmon Associates
- PriceWaterhouseCoopers
- Young & Rubicam
Telecommunications
- Ameritech
- AT&T
- B.C. Telephone (Canada)
- Bell Laboratories
- Bell Operating Companies
- Bell Atlantic
- Bellsouth
- BSNL (India)
- Cable & Wireless
- Cincinnati Bell
- Cox Communications
- Edison International
- Lockheed Martin
- Federal Communications Commission (FCC)
- Hong Kong Telephone
- KPN Netherlands
- Lucent Technologies
- Northern Telecom
- NYNEX
- Singpore Telephone (Singapore)
- So. New England Telephone Co.
- Southwestern Bell
- Spring (United Telephone)
- TDS, Inc.
- Telecom Canada
- U.S. West
- United Telephone
Technology (IT)
- Adaptive Broadband
- California Microwave
- Comstream
- General Dynamics
- Ingram Micro, Inc.
- Northrop
- Philips (Netherlands)
- STC, Inc.
- Wipro Limited (India)
Economic Development Board, Singapore
NTIA, Dept. of Commerce, United States
Department of Transportation, United States
Georgia Public Service Commission
For-Profit Boards
- IDG Ventures (India) Advisory Board Member, 2007 to present
- Shasun Pharma Solutions Limited (UK) 2007 to present
- Manipal Acunova Private Limited 2006 to 2008
- Adayana, Inc. 2004 to 2008
- Cryo-Cell International (NASDAQ) 2002 to 2008
- Shasun Chemicals & Drugs (India) 2001 to present
- PacWest Telecomm, Inc. (NASDAQ) 2000 to 2004
- Wipro Limited (NYSE) 1999 to present
- Norstan, Inc. (NASDAQ) 1997 to 2005
Non-Profit Boards
- Community Foundation of Greater Atlanta, 2012 to present
- World Affairs Council of Atlanta, 2012 to present
- Academy of Indian Marketing, 2010 to present
- ICA Institute, 2003 to present
- Alliance University (India) Chairman of the International Advisory Board, 2011 to present
- Sheth Foundation, Board of Trustees, 2002 to present
- Georgia Indo-American Chamber of Commerce (GIACC), 2001-2004
- AMA Foundation, Board of Trustees, 1995 to 2003
- Academy of Marketing Science (Board of Governors), 1994 to 2012
- Association for Consumer Research (President), 1994
- Advisory Council Member, ISR, University of Michigan, 1978-1981
- American Psychological Association, Consumer Psychology Division (President), 1978
- Advisory Board member of Vibha, Jan 2018 – Present
Organizational Development
Founder and Director of the Center for Telecommunications Management (CTM), University of Southern California 1985 to 1990.
Founded a management center for the telecommunications industry at USC to encourage academic-industry exchange on strategic market issues of the industry.
CTM provides executive education, conducts academic research, offers national research grants to doctoral students, organizes research conferences, and publishes research papers and monographs.
Its unique activity is Telecom Outlook which provides long-term forecasts on regulation, competition, customers, technology and international events and issues appropriate for the telecommunications industry.
Founder and Director of the Center for Relationship Marketing, Emory University, 1993.
The Center is a worldwide academic Center for research on supplier, customer, internal and alliance relationship; and organizes academic gatherings, research conferences, contractual industry research, as well as practice oriented conferences.
Philanthropy
Jagdish Sheth, an Expert on the Power of Giving Back
“Nothing is more binding than giving back to a relationship,” says Professor Sheth of more than 30 years of philanthropy. Through the Madhuri and Jagdish Sheth Foundation and the Sheth Family Foundation, Professor Sheth, his wife, and his family have given to over 50 community, academic, and healthcare organizations in Atlanta and around the world. CARE, UNICEF, the Empty Stocking Fund, Habitat for Humanity, The Atlanta Union Mission, The Community Foundation for Greater Atlanta, and The Salvation Army, are among organizations whose missions are furthered through the generosity of the Sheths.
Academic initiatives supported by the Sheths are:
- Emory University Emeritus College Sheth Distinguished Lecture on Creativity in Later Life
- Emory University Goizueta Business School Sheth Fellows
- Emory University India Week
- Emory University Sheth Distinguished International Alumni Award
- Emory University Sheth Lecture on Indian Studies
- Kennesaw State University International Achievement Awards
- Kennesaw State University Madhuri and Jagdish N. Sheth Distinguished Alumni
- Award for Exceptional Humanitarian and Service Achievement
- Kennesaw State University Madhuri and Jagdish N. Sheth Distinguished Faculty Award for International Achievement
- Haring Symposium Sheth Distinguished Scholar Presentations
- Pitt Marketing and Business Economics Annual Sheth Camp at Seven Springs
- Pitt Sheth Distinguished Faculty Award for International Achievement
- Pitt Sheth International Young Alumni Achievement Award
- U of Illinois Sheth Distinguished Faculty Award for International Achievement
- U of Illinois Madhuri and Jagdish N. Sheth International Alumni Award for Exceptional Achievement
For more about the Sheth’s philanthropic efforts, visit: